Our dear friend Lucian James is at the helm of Agenda, which, for those who have been living on the Afgan/ Pakistani border for the last few years, is the go-to agency for market research on brands that “operate in the accelerated pace of the pop culture marketplace.”

In keeping with our long-established reputation as a pooper scooper, we present you with a Snark Hunting exclusive, the first paparazzi photo of Lucian’s new pet, “Vern”:

Initial reports identified Vern as a Welsh rabbit, but we have subsequently learned that he is legally considered to be a dog. (For scale, that’s an actual bumblebee in Vern’s mouth.)

Next time: the inside poop on Seth Godin’s shaved ferret.