Vaseline hired brand guru Roger Chamberlain and set him loose to create some buzz via a guerilla marketing campaign. Once again, Roger shows us why he is the best. As reported by 1010 Wins:

Roger Chamberlain may have thought he managed to slide by police when he switched motels.

But when he was allegedly found a short while later glimmering from head to toe in petroleum jelly, authorities believed they had their man.

Chamberlain, 44, of McClean, Va., is accused of coating nearly every available surface in his room at the Motel 6 near Binghamton with the unctuous substance.

Then, after checking out, a cleaning crew discovered the gooey mess — one that included mattresses, bedding, a television set, furniture, carpeting and towels all slathered with petroleum jelly.

Damage to the room and its contents was estimated at more than $1,000, and once police arrived, they found 14 empty petroleum jelly containers and numerous pornographic magazines in the trash can, according to WNBF radio in Binghamton.

A short time later, a sheriff’s deputy found Chamberlain in a room at another motel, his body smeared entirely in the greasy stuff, authorities said.

Chamberlain was charged with felony criminal mischief and ordered held in Broome County Jail.

Meanwhile, back at the Motel 6, the manager said Chamberlain’s old room remains unusable.

If you’re the type of person Motel 6 should be marketing this beslimed room to, contact the Binghamton NY motel before they clean it up.