Would you buy a cookbook from this woman? Sure, why not. At least that’s what Le Gourmet Company (OTC BB: LGRM), fine purveyors of “gourmet cookbooks & kitchen gadgets,” hopes the reaction will be.

The company recently hired the subject of this photo, Estelle Reyna, “to help strengthen its online presence and e-commerce initiatives.” Besides her obvious marketing cred, Ms. Reyna aspires to become “the most downloaded woman on the Internet,” according to her website.

Estelle’s marketing breakthrough for Le Gourmet? Simple: rename the company Estelle Reyna, Inc. Why would a cookbook and kitchenware seller want to name itself after an Internet sexpot? Ms. Reyna’s site provides the answer:

Estelle embodies all that is sensual: from her chocolate brown bedroom eyes, to the femininity of her curvaceous body, to the luscious pout of her lips. Her beauty is classic, addicting, captivating. Some have even been known to faint in her presence. Well, some of the men that got a little too close!

Apparently the company wants its customers, when perusing a new gourmet cookbook or luxury spatula, to envision Ms. Reyna’s curvaceous chocolatude on the serving platter.

Not content with taking over the gourmet cooking industry, another web project of Ms. Reyna’s, searchestelle.com, is poised to knock Google off it’s pedestal at the top of the search engine pile. A search for the term “gourmet cookbooks” turned up two whole search results, though neither happened to be Le Gourmet. She’ll have to fine-tune her algorithms.