Building on the menacing words on the back of the All-Month Breakfast box from yesterday’s post (“I know what I like, and I like a lot of it”), here are a couple more assertive pronouncements of preference:

“I know What I Like and I Like FRITOS™ brand Corn Chips.” A Proud Tagline Since 1993. Frito has decided that the best way to entice you to eat their corn chips is to hypnotize you into it:

When you need a snack to fill up those empty spaces, nothing satisfies like a hearty helping of FRITOS™ brand Corn Chips. Crunch into FRITOS™ Corn Chips and savor their delicious corn flavor [note: not corn, but "corn flavor"] and bold texture, chip after chip. It’s the taste you’ve been craving. So grab your bag of FRITOS™ Corn Chips and treat yourself right. After all, you know what you like.

Yesterday we dissected Swanson’s new Hungry-Man tagline–”It’s Good to be Full”–and here comes Fritos to the rescue “when you need a snack to fill up those empty spaces.”

“…but I know what I like!” Monty Python: Michelangelo and the Pope concludes with the same old chestnut:

Pope: There was only one Redeemer!

Michelangelo: Ah, I know that, we all know that, what about a bit of artistic license?

Pope: Well one Messiah is what I want!

Michelangelo: I’ll tell you what you want, mate! You want a bloody photographer! That’s you want. Not a bloody creative artist to crease you up…

Pope: I’ll tell you what I want! I want a last supper with one Christ, twelve disciples, no kangaroos, no trampoline acts, by Thursday lunch, or you don’t get paid!

Michelangelo: Bloody fascist!

Pope: Look! I’m the bloody pope, I am! May not know much about art, but I know what I like!

Says Blandor the Imponderable on a Craigslist – Seattle post: “I know what I like – tall, beefy Nordic men.”] Simple, direct, and ever so specific.