Many people have been grumbling for years that advertising in America was becoming all-pervasive, persuasive, and invasive. At least public servants like police and fire departments were above stooping to the level of municipal buses, now often covered head-to-tail in vinyl-wrap advertisements. Well, not any more.
USA Today reported that cities are considering putting “NASCAR-style” ads on police cars in order to purchase the cruisers for only $1 each, and twenty cities have already signed-up. This is a trend that just keeps getting trendier:
Public entities and advertisers have cozied up for years. But now, the pitching extends everywhere. San Diego is considering letting General Motors put ads on lifeguard towers in exchange for 35 free cars. The city of St. Charles, Mo., voted in September to rent ad space on its trash-collection trucks.
And we’ve already mentioned what the town of Biggs, Calif. is debating.
The next level of public service will no-doubt include “NASCAR-style” ad-covered jumpsuits for the SWAT teams. Whatever happened to the right to remain silent?



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