Dell has just announced that it is jumping into the lusty world of PocketPC-powered PDAs. In these days of smaller advertising budgets, Dell has a real opportunity to create mindshare and brand equity by simply choosing a powerful name for its new product.

With the competition sporting milquetoast marketing monikers such as Cassiopeia, Clie, eBookman, Genio, iPAQ, Jornada, Mobile Pro, Nexio, Pocket Gear, Timeport, Treo, Zaurus, Zayo and Zire, the bar is low and the opportunity high. With a single word, Dell could separate itself from the pack, make an emotional connection with their audience, create a self-propelling buzz campaign, give their marketing and advertising people an arsenal of imagery, and strike fear into the other manufacturers.

The new name? Axim.

A peek at the inspiration for this name might be found on the coast of Ghana, West Africa, of all places, where King Ronald I rules benevolently over his subjects in the Kingdom of Axim. We have checked with our sources and confirmed that the King is NOT the missing Ronald we previously reported, who remains at large.

The official language of the Kingdom of Axim is Nzema, which may very well end up being the name of Dell’s next handheld model. And if the Kingdom can be persuaded to make Dell’s Axim its official government PDA — imagine “Axim: The Official PDA of the Kingdom of Axim” — sales will probably skyrocket.